In today’s competition, it is necessary to harness the power of social media if you want to grow your business and your brand. And, even you have been living under a rock for almost five years; you might have heard how important social media is to the survival of your business. Still, we see a large percentage of business owners are hesitant in adding social media to their marketing strategy.

There is no end to the new opportunities which a carefully managed social media managed campaign can bring about. Also, if you are controlling social media or not your business must be talked about by your customers on social media.It is something which will bring great value to your business. It is the right time to join the conversation.

Here are some of the tips that canhelpto grow your business using social media presence:

• Use of all Social Networks: You may be using a social channel that you prefer, but it is not the case with others. They may be following a different social network. Maintain accounts with all social media networks like Facebook, LinkedIn, Twitter and Instagram.

• Staying true to your business: Business owners have a query what should they post or say on social media. The answer is to stay true to who you are and what your business stands for.

• Consistency: Always keep consistency in mindwhen it comes to your posts, your messages and how frequently you use social media. It is the key to success with any social media campaign.

• Format your content to optimize it for each platform: Having social media accounts on all networks does not mean posting the same content everywhere. The content has to be formatted properly for each platform.

• Focus more on the network that really works well: It may happen that there may be a network which may work well for your business. Focus on that particular network which is good for your business and take advantage.

• Don’t live in denial: Social Media is here to stay. Your competitors are already using social media networks to win over the customers. Then, why shouldn’t you?

• Have a Plan: You should make a plan for what you are going to post and how often you will post and stick with it.

• Make an Impression: Visiting each social media profile and making sure that cover photos, avatars, profile and bio info are up-to-date and complete. A complete profile shows cohesive branding and professionalism.

It is for sure that if you want to lure customers in digital era than you can not ignore the rolw of social media networks. Want your business to grow; use your social media accounts wisely!!